![]() ![]() In Scotts Valley, he even installed some D-box seats that add motion corresponding to the action on the screen.ĬineLux has often moved into previously closed theaters, which was the case in Scotts Valley and Capitola. Since CineLux took over the Scotts Valley and Capitola cinemas in 2009, Gunsky has upgraded both theaters with beer/wine service and a café in each. ![]() ![]() “The pressure certainly has been on movie theaters to continually evolve and provide a state-of-the-art experience for our guests,” said Gunsky. He said that, both at CineLux and across the industry generally, pre-pandemic business was as healthy as it ever been, citing 2019 as “one of our stronger years.”īut 2020 marked a massive reset in the movie industry, thanks largely to a giant leap forward in the market power of streaming and video-on-demand through such big players as Netflix, Amazon and HBO.Īfter a year of not going out to the movies and of having more and more enticing entertainment options delivered to the home via streaming, many in the business are wondering if the movie-going habit is doomed, or, like flowers after a spring rain, the traditional movie experience will bloom as it has before. Gunsky said he is “cautiously optimistic” about 2021, and his theaters getting back to showing movies for its ticket-buying audiences. Paul Gunsky is the owner/operator of CineLux Theatres, a small chain based in the South Bay that manages 53 screens at seven theaters, including the Scotts Valley Café & Lounge and the Capitola Café & Lounge. RELATED: Downtown movie mainstay Cinema 9 to close permanently, Regal tells staff That comes two years after closing the neighboring Riverfront Twin.īut other exhibitors in the county are charging ahead. We just have to get over this thing and we’ll be back in business.’”Īlready, the Regal Cinema 9 in downtown Santa Cruz is planning to close its doors, according to an email to employees obtained by Lookout. “At the time, the idea was, ‘oh, we’ll be closed for a couple of weeks, maybe a month. “The last movie I saw in a theater was March 13, (2020),” she said, reflecting on the sudden shutdown of the past year. Jensen’s 45 th year reviewing movies - 2020 - was unlike any other that came before it. For more, go to our COVID 2021 section, sign up for COVID Text Alerts and our COVID PM newsletter here, and leave feedback and ask questions at the end of this story.įorty-four years later, she was still writing about movies for Good Times, an unbroken streak that covered the late ’70s rebel renaissance, the ’80s blockbuster mania, the ’90s Merchant-Ivory arthouse revival and every other movie trend of recent decades. From keeping an eye on everything from businesses’ struggles to government finances, COVID Economy Watch is among eight Lookout initiatives documenting all aspects of the pandemic. ![]()
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